Trying to make your nail salon business stand out in a sea of competitors can be tricky and complex. Not to mention, it can get expensive.
But there’s no other way to grow your business if you don’t learn to market. Fortunately, we’ve listed different cost-effective strategies to propel your nail salon to success.
Table of Contents
Be Visible on Google
In our digitally advanced society, where do people turn to every time they run into a problem? That’s right, Google is the savior of the people. So if you want a way to stand out then you need to make sure you are easily visible on Google.
This is where the Google My Business feature comes in handy.
It is a free tool you can use to manage how your business appears on not just Google Search but Google Maps as well. This feature asks you to include the name of your business, location, and operating hours. It also allows you to keep track of and reply to reviews from customers, as well as monitor how and where people are searching for your business.
If no results show up for your business on both Google Search and Maps, then you might as well not exist at all. Having zero visibility on the biggest search engine makes it unlikely for potential customers to find you.
Create a Website
Do you wonder why a website is always highlighted when discussing marketing strategies? Simple. A website serves as the customer’s virtual visit to your business, in this case, a nail salon.
Presentation of your website matters. How it’s designed, what kind of information is relayed through the site and the money and time invested to run a website reflect the passion you put into your work and the quality of your services.
Although there are some website builders that charge an expensive fee, you can also find some that come at a more affordable price. You can avail of them at a lower price but with great long-term profits.
Enable Online Booking
The generation today incorporates technology into every single thing they do. When it comes to school, they have online classes they have to attend. When it comes to leisure, they power up their computers or phones or gaming devices and spend the day indulging in online fun. Naturally, when it comes to services, they would want something that they could just access online too.
Not only is an online booking system beneficial and convenient for the customer, but it also offers you several advantages. This includes being able to save some hours and increase productivity, earning you more money.
With an online booking system, you can create an appointment scheduling app that is responsible for keeping track of your appointments and responding to customers. This frees you from repetitive tasks such as this and lets you focus on the more fundamental aspects of your business.
Create a Photo Portfolio
If you want people to flock to your business, then you need to show them what you can do. A nail artist portfolio collects all your best works and compiles them for the customers to see. This is an aspect of the nail salon marketing strategy that you absolutely need.
It’s also important to put further information about your work on your website. Make sure that the portfolio shots are taken with proper lighting, background and other things. It needs to look professionally made, otherwise it might turn your customers off.
Run Special Offers and Promotions
Special offers and promotions are always great ways to easily grab a potential customer’s attention. A promotion is a discount given to customers who come in at a particular time that you specified.
These promotions and special offers are also ways you can reward loyalty. This way, customers have the incentive to continue patronizing your business. For example, you could give clients a free or discounted appointment after a particular number of visits to your salon.
You can also add these special offers to the beauty salon flyers you hand out and share online so more people are aware of the rewards for patronizing your business. You can make visually appealing flyers to grab their attention through various online tools such as PosterMyWall.
Build a Social Media Presence
When it comes to online marketing, you can never miss social media. Not only is it extremely affordable and accessible, but it’s also one of the more effective ways to promote your business to a wider audience. Through social media, you’re able to reach ten times more people than you would’ve been able to without it.
A lot of people mistakenly think that the extent of social media promotion is posting before and after photos and a few quotes. However, to successfully market your business on social media you need to regularly upload high-quality and informative content, engage with your audience and be consistent.
Launch Email Marketing Campaigns
If you want to make sure your content reaches your intended audience, then email marketing campaigns are the way to do it. One advantage that email campaigns offer you is that you design the content however you want and send it to your subscribers.
Email campaigns allow you to be creative with images, links and various calls to action. However, if you run out of ideas or inspiration, you can also make use of the free email templates available online. There are also tools you can use for your email marketing campaigns promoting the newest deals and offers such as the PosterMyWall Email Marketing Platform.
Bottom Line
It’s not easy to make your business stand out and attract new clients regularly. However, when you take the patience and effort to implement the ideas listed above, then your business has a higher likelihood of growing exponentially.
Give these marketing strategies a try and see how your business evolves. There might be some that work better than others. However, you will never figure out what can help you achieve your goals and grow your business if you don’t at least try.
